Entries Tagged 'Storytelling' ↓

I’ve been going through the archives of the GriotVision pre-launch and finding some real gems. This one is a must read:

GOOD BUSINESS CASES are calculated based on numbers, but they are approved based on stories. … Clever storytelling is one of the quickest and most effective ways to gain executive understanding, buy-in and funding. It also helps attract support and cooperation from reluctant users during project implementation and operation. Vivid stories translate dry, abstract numbers into compelling pictures of how deep yearnings of decision influencers can come true. … Decision influencers are humans first and businesspeople second.

CIO Magazine

It’s to the point and has some good links and tips on storytelling in business as well.

Reuters: “Many people see Web journals or ‘blogs’ as alternatives to the mainstream media…”

Who are the “many people” who see blogs that way? If the piece is honest, and the reporter actually believes it, my guess is it’s the reporter and perhaps some of his colleagues.

But blogs aren’t an alternative to mainstream media, he says, and we agree.

He says blogs are about story telling. And Reuters isn’t? Come on. What is there that isn’t story telling?

That blogs are about story telling is not saying that they’re not journalism. Reuters tells a story today and every day. If you want people to understand an idea, you must tell a story.

Dave Winer - The Small Picture(bold emphasis mine)