Storytelling At Cisco

Cisco’s new advertising and marketing campaign is aimed at inspiring potential customers and investors by telling stories. The campaign’s ads are called “Voices of the Human Network” and demonstrate how the Internet changes lives every day and connects people around the world. It’s very consistent with the way Chambers speaks on the topic, selling the benefit of his technology by telling stories about how it improves people’s lives.

How Cisco’s CEO Works the Crowd