People tend to view TV and film as the ultimate form of media. However, media is evolving beyond these limited formats into the realms of the immersive and interactive. In her ground-breaking book Hamlet On The Holodeck, MIT researcher Janet Murray explores the future of the narrative and how storytelling will be impacted by immersive technologies. One can see the handwriting on the wall of sports video games. More and more sports fans are choosing to participate in the game instead of being passive observers on the couch. Consider that the latest NFL TV deals bring in about $3.1 billion dollars per year which is $93 million per year for each team on average. Now compare that with the revenues from the most popular NFL video game:
… the success of the latest Madden game illustrates how lucrative the video game industry has become. Its opening-week gross sales rivals some of this year’s biggest movie box office draws: “The Da Vinci Code” movie, for instance, drew $102 million in its first week …
What’s this got to do with GriotVision? TV is a single, static format whereas GV is about convergence - video feeds of live games within virtual worlds where multiple participants are competing in simulations.
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“Sports have become an integral part of people’s lives, and yet there are only a few people that are able to play at either the collegiate or professional level,” he said. “Video games allow people to not only simulate that game experience, but have fun with some unique and playful twists.”
Virtual Game - Real Dollars
[…] A MUST READ interview with John Gaeta and Rudy Poat, two people who worked on The Matrix is available at Gamasutra: Beyond Machinima. John won a special effects award for his work on The Matrix and is clearly a visionary. This interview provides among other things, some excellent insights into the why of GriotVision, 3D and the handwriting on the wall of the Web from the perspective of knowleldgeable people involved in film and games. A little while ago, in Madden On The Holodeck, I said: People tend to view TV and film as the ultimate form of media. However, media is evolving beyond these limited formats into the realms of the immersive and interactive. […]
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