The ROI of Storytelling

I’ve been going through the archives of the GriotVision pre-launch and finding some real gems. This one is a must read:

GOOD BUSINESS CASES are calculated based on numbers, but they are approved based on stories. … Clever storytelling is one of the quickest and most effective ways to gain executive understanding, buy-in and funding. It also helps attract support and cooperation from reluctant users during project implementation and operation. Vivid stories translate dry, abstract numbers into compelling pictures of how deep yearnings of decision influencers can come true. … Decision influencers are humans first and businesspeople second.

CIO Magazine

It’s to the point and has some good links and tips on storytelling in business as well.